Royal observers are speculating that Meghan Markle has implemented a strategic approach to increase her visibility in the UK, aiming to outshine her sister-in-law, Princess Catherine. According to a source who spoke to Woman’s Day, the Duchess has been advised to reduce her public accessibility to generate greater interest in her activities and brand. This calculated move, the source claims, is designed to create anticipation around her public appearances, ensuring that when she does step into the spotlight, the public response will be enthusiastic rather than saturated.
Building Anticipation Through Reduced Visibility
The insider revealed that Markle is deliberately maintaining a low profile while keeping herself occupied with various projects. “She is deliberately biding her time and staying out of sight intentionally, but she’s also got plenty of things keeping her busy,” the source stated. The strategy, they explained, aims to prevent public fatigue by controlling her exposure. When Markle eventually increases her appearances, the hope is that audiences will be eager to see her, rather than feeling overwhelmed by constant media presence.
This approach aligns with the Sussexes’ expressed desire for privacy in the UK. They have already relocated their children, Archie and Lilibet, to a different school, and have kept the location of their new home confidential. The source claims that once Meghan is back in the spotlight, she hopes for a “fantastic reception” to outshine her sister-in-law. They added: “Make no mistake, that is the goal”.
Brand Growth and Public Reception
The source indicated that Markle’s reduced visibility is also linked to the growth of her As Ever brand, which sells jams and honeys. By limiting her public exposure, the Duchess hopes to create a sense of exclusivity around her brand. “When she does start stepping out more, the hope is that she’ll have built up enough anticipation that people will be excited to see her,” the insider added. The strategy reflects a broader trend in media management, where controlled releases of information can amplify public interest.
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Royals Unscripted Podcast Launch
The Express announced the launch of Royals Unscripted, a weekly video podcast featuring exclusive news and analysis on the Royal Family. The program debuts Thursday, October 1, 2026, on YouTube and major podcast platforms.
Hosted by Emily Ferguson and Carole Malone, episodes air every Thursday at 7am. Each 30-minute installment dissects the week’s top royal stories, with Ferguson drawing on insider contacts for behind-the-scenes insights.
Strategic Alignment with Privacy Priorities
The Sussexes’ focus on privacy has been a defining aspect of their public life since stepping back from senior royal duties. Moving their children to a new school and maintaining a low profile in their residential area reflects their commitment to shielding their family from constant scrutiny. The approach represents a calculated effort to balance public engagement with personal security, leveraging scarcity as a tool for heightened public interest.
